Roebling Liquors

About project:
Branding + Web designfor a Brooklyn, NY liquor store with a long neighborhood history. I worked along an illustrator and copywriter.

The logo is based off the original signage in the entry to the store. The story behind it – a copywriter involved in the project has created a quick sketch of it while sending his file, client loved it so she asked me to clean it up and reposition the elements to make it more fitting as a logo.

All illustrations were created to bring the history of the location to the branding. I created the branding based off the hero illustration using red, ivory and black colors. We asked the illustrator to continue using same red and ivory in other elements she has created such as Events or Gift Guide. Once the color illustrations were complete, I have made additional adjustments to them such as one color versions to create t shirts or signage for the store. I have created concepts for all packaging, merchandise, store signage and other assets.